It’s good to keep tabs on your closest competitors. Learning about the ranking gaps lets you understand why the customers flock to their websites instead of yours.
Senuto empowers you to check the keywords for which your website remains in positions 11–50, while your competitor ranks in positions 1–10, effectively stealing your potential traffic.
You have two ways to compare your website against the competition:
Competition Analysis in Visibility Analysis – to check the situation for all keywords in the Senuto database.
Competition Analysis in Rank Tracker – the generated report covers only the keywords and competitors previously added to the project.
If you haven’t already got a Rank Tracker project, go HERE.
Note! If you’ve noticed that your access to Senuto features is restricted (no access to Visibility Analysis or Keyword Explorer), you’re probably using a “Rank Tracker User” account. In this plan, you can only access Rank Tracker projects assigned to your account. Instructions for conducting the comparison in the Rank Tracker are available in the second part of this article (“Rank Tracker”). Now I’ll show you how to do it in Visibility Analysis.
Visibility Analysis
Once you’re logged in to Senuto, select “Tools” from the left menu and then go to "Competition Analysis".
To find out for which keywords your competitor ranks in positions 1–10, whereas your website remains in positions 11–50, choose the following settings:
Select the first option: “Common keywords keywords that both your website and your competitor’s websites are ranking for”.
Enter your domain address – without WWW and HTTP.
Select the range from 11 to 50 for your domain.
Enter your competitor’s domain address – without WWW and HTTP.
Select the range from 1 to 10 for your competitor’s domain.
Click on “Compare”.
The entire setup should look like this:
The system will run the comparison and display a table showing the keywords shared by your website (positions 11–50) and your competitor’s website (1–10).
More information on the results obtained in Competition Analysis is available HERE.
Rank Tracker
To find out for which keywords your competitor ranks in positions 1–10, whereas your website remains in positions 11–50, go to Rank Tracker. Then open the project you’re interested in and select “Tools” from the left menu and then go to "Competition Analysis".
How to compare keywords for which your competitor ranks in positions 1–10, whereas your website remains in positions 11–50?
In Competition Analysis, select the website you’re interested in from the list of your projects and then choose the following settings:
Select the first option: “Common keywords – keywords that both your website and your competitor’s websites are ranking for”.
Enter your domain address – without WWW and HTTP.
Select the range from 11 to 50 for your domain.
Select a competitor previously added to Rank Tracker.
Select the range from 1 to 10 for your competitor’s domain.
Click on “Compare”.
The system will run the comparison and generate a report showing the keywords for which your competitor ranks in positions 1–10, while your website remains in positions 11–50.
Keep in mind that the results will cover only the keywords added to your Rank Tracker project.
Now you know which keywords allow your competitors to steal traffic from your website. Use this knowledge to optimize your website and content. Evaluate which keywords matter the most and take action.