Curiosity killed the cat. Still, there is some stuff you just have to know. Such as the list of keywords for which your competition is ranking in Google while you are not.
It’s a matter of utmost importance. After all, the traffic flowing to your competitors could just as well go to your website.
Senuto enables you to learn for which keywords your competitors are visible in Google while you are not.
Check it in two tools:
Competition Analysis in Visibility Analysis – the report will illustrate the situation of your website and your competition for every keyword.
Competition Analysis in Rank Tracker – the report will be consistent with all the settings selected for the project (such as the chosen keywords and competitors).
Note! If you’ve noticed that your access to Senuto features is restricted (no access to Visibility Analysis or Keyword Explorer), you’re probably using a “Rank Tracker User” account. In this plan, you can only access Rank Tracker projects assigned to your account. Instructions for conducting the comparison in the Rank Tracker are available in the second part of this article (“Rank Tracker”).
Visibility Analysis
Once you’re logged in to Senuto, select “Tools” from the left menu and then go to "Competition Analysis".
To find out for which keywords your competitor is ranking while you are not, choose the following settings:
Select the second option: “Keywords unique to competitor – keywords that your competitor's websites are ranking for and your website isn’t”.
Enter your domain address – without WWW and HTTP.
Select the range from 1 to 50 for your domain.
Enter your competitor’s domain address.
Select the range from 1 to 50 for your competitor’s domain.
Click on “Compare”.
The entire setup should look like this:
The system will run the comparison and generate a report including all keywords in positions 1–50 for which your competition is ranking in Google search results.
More information on the results obtained in Competition Analysis is available here.
Rank Tracker
To find out for which keywords your competitor is ranking while you are not, go to the Rank Tracker module or to the Competition Analysis tool in Rank Tracker.
Then select the website you’re interested in and select “Tools” from the left menu and then go to "Competition Analysis".
How to check for which keywords your competition is visible and you are not?
In Competition Analysis, select the website you’re interested in from the list of your projects, and then choose the following settings:
Select: “Keywords unique to competitor – keywords that your competitor's websites are ranking for and your website isn’t”.
Enter your domain address – without WWW and HTTP.
Select the range from 1 to 50 for your domain.
Select a competitor previously added to Rank Tracker.
Select the range from 1 to 50 for your competitor’s domain.
Click on “Compare”.
The entire setup should look like this:
The system will run the comparison and generate a report showing for which keywords your competitor is ranking in Google while you are not. Remember that the results will cover only the keywords added to the Rank Tracker project.
When used correctly, Competition Analysis offers a fast and simple way to diagnose the weak spots of your website. Use the data obtained with Senuto to plan an effective, traffic-boosting campaign.
Don’t wait a second longer! Learn where your competition has the upper hand and take action.