Visibility Analysis: Explanation of the variables available in Google Data Studio integration

Data Studio lets you create documents combining many reports available in Senuto Visibility Analysis.

The available data depend on the selected source. For instance, if you choose the source “Visibility Analysis – Statistics (statistics_*)”, you can use only the variables starting with statistics_. If you select a variable starting with a different prefix, the system will throw an error. Below you’ll find a short description of every data source. 

We’ve prepared a similar guide on the variables available in Rank Tracker. Check it out HERE.

Source: Visibility Analysis Visibility Top3, Top10, Top50

Application: to recreate the visibility chart.

To create a chart based on weekly data, select the dimension “week”. For a daily chart, opt for “time”.

You can read how to prepare a visibility chart in Google Data Studio HERE.

Variable

Interpretation

top3_history

A daily visibility chart for keywords from TOP3.

top3_history_weekly

A weekly visibility chart for keywords from TOP3.

top10_history

A daily visibility chart for keywords from TOP10.

top10_history_weekly

A weekly visibility chart for keywords from TOP10.

top50_history

A daily visibility chart for keywords from TOP50.

top50_history_weekly

A weekly visibility chart for keywords from TOP50.

Source: Statistics (statistics_*)

Application: to recreate statistics fields from the main view in Visibility Analysis.

We explain how to create a statistics overview in a separate article.

Variable

Interpretation

statistics_ads_equivalent

Equivalent advertising value of the domain.

statistics_domain_rank

statistics_domain_rank

statistics_category_rank

Position of the domain’s main category in the general ranking.

statistics_category_name

Name of the domain’s main category.

statistics_visibility

Visibility factor.

statistics_no_brand

Visibility factor for non-branded keywords.

statistics_top3

Number of keywords in TOP3.

statistics_top10

Number of keywords in TOP10.

statistics_top50

Number of keywords in TOP50.

statistics_top3_diff

Difference between the number of keywords in TOP3 today and yesterday.

statistics_top3_old

Previous number of keywords in TOP3.

statistics_top10_diff

Difference between the number of keywords in TOP10 today and yesterday.

statistics_top10_old

Previous number of keywords in TOP10.

Source: TOP 100 ... (keyword_*)

Application: to present information on the most important keywords, increases, and decreases for the selected domain.

TOP 100 Positions

100 keywords for which the domain has the highest visibility.

TOP 100 Increases

100 keywords for which the domain had the largest spikes.

TOP 100 Decreases

100 keywords for which the domain had the largest drops.

 

Variable

Interpretation

keyword_difficulty

Keyword difficulty (competition).

keyword_main_domain

Domain.

keyword_name

Keyword.

keyword_position

Keyword position.

keyword_position_prev_week

Keyword position last Monday.

keyword_position_yesterday

Keyword position yesterday.

keyword_searches

Average monthly number of searches for the keyword.

keyword_trend_1

keyword_trend_2

keyword_trend_3

keyword_trend_4

keyword_trend_5

keyword_trend_6

keyword_trend_7

keyword_trend_8

keyword_trend_9

keyword_trend_10

keyword_trend_11

keyword_trend_12

Number of searches for the keyword over a given month.

The number at the end of the variable refers to the month. 

“1” stands for January and “12” – for December.

keyword_url

URL address of the keyword.

keyword_visibility

Keyword visibility.

keyword_visibility_prev_week

Keyword visibility last Monday.

keyword_visibility_yesterday

Keyword visibility yesterday.

keyword_words_count

Word count of the analyzed keyword.

Source: TOP Competitors (competitors_*)

Application: to present information on the competition.

Variable

Interpretation

competitors_ads_equivalent

Equivalent advertising value of the competitor.

competitors_domain_rank

Rank in the general competition ranking.

competitors_main_domain

Domain of the competitor.

competitors_top3

Number of the competitor’s keywords in TOP3.

competitors_top3_diff

Difference between the number of competitor’s keywords in TOP3 today and yesterday.

competitors_top3_old

Previous value of the competitor’s keywords in TOP3.

competitors_top10

Number of the competitor’s keywords in TOP10.

competitors_top10_diff

Difference between the number of competitor’s keywords in TOP10 today and yesterday.

competitors_top10_old

Previous value of the competitor’s keywords in TOP10.

competitors_top50

Number of the competitor’s keywords in TOP50.

competitors_top50_diff

Difference between the number of competitor’s keywords in TOP50 today and yesterday.

competitors_top50_old

Previous value of the competitor’s keywords in TOP50.

competitors_visibility

The competitor’s visibility.

 

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