Rank Tracker: Explanation of the variables available in Google Data Studio integration

In Google Data Studio you can create reports based on practically all the data we collect in Senuto for your projects. Variables that you can use depend on the selected source, e.g. choosing the source Project - Statistics (p_sta_*), you can only use the variables with the prefix p_sta_.

If you select a variable with a different suffix, the system will not work properly. Below, you will find a description of the available variables for each data source.

_prev: Adding _prev to the variable means that the variable refers to yesterday, e.g. p_com_1_3_prev means the number of phrases in positions 1-3 of yesterday.

_percent: The ratio of the variable value for your domain and a competitor's domain. For example, p_com_1_3_percent corresponds to the number of key phrases in TOP3 divided by the number of key phrases in TOP3 of your competitor multiplied by 100%

Source "Project - Statistics (p_sta_*)"

Use this source to prepare a summary of the statistics of your projects.

Variable

Interpretation

p_sta_organic_visibility

Estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_sta_X_Y

The number of keywords for which the website is ranked on positions from x to y in Google organic search results.

p_sta_topZ

The number of keywords for which the website is ranked on positions from 1 to Z in Google organic search results e.g. 1 to 3 in case of top3.

p_sta_wins

p_sta_lost

p_sta_no_change

A number of keywords whose position increased/decreased/remained unchanged when compared to the previous day.

p_sta_avg_pos

An arithmetic average of positions of all keywords tracked in the project.

p_sta_out50

The number of keywords for which the website is ranked on positions greater than 50 in Google organic search results.

p_sta_organic_potential

Maximum traffic obtainable by the website on a monthly basis from keywords tracked.

p_sta_organic_potential_percent

Used potential: A percentage of traffic generated by the website from the maximum potential of keywords tracked.

p_sta_keywords_count

Number of keywords added to the project.

p_sta_budget

An estimated amount to be spent in Google Ads to generate the same traffic as the one generated by SEO efforts. The amount is estimated on the basis of traffic from keywords for which the website is ranked 1–10.

Source "Project - Visibility (p_vis_*)"

Use this source to prepare a visibility chart.

Variable

Interpretation

p_vis_x_y

e.g. p_vis_11_20

History of the number of keywords for which the website is ranked on positions from x to y in Google organic search results.

e.g. History of the number of keywords for which the website is ranked on positions from 11 to 20 in Google organic search results.

p_vis_out50

The number of keywords for which the website is ranked on positions greater than 50 in Google organic search results.

p_vis_avg

An arithmetic average of positions of all keywords tracked in the project.

p_vis_organic_visibility_lt

Estimated monthly traffic from organic search results for long tail keywords, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_vis_organic_visibility

History of an estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_vis_budget

History of an estimated amount to be spent in Google Ads to generate the same traffic as the one generated by SEO efforts. The amount is estimated on the basis of traffic from keywords for which the website is ranked 1–10.

p_vis_wins

p_vis_lost

p_vis_no_change

History of the number of keywords whose position increased/decreased/remained unchanged when compared to the previous day.

p_vis_topZ

The number of keywords for which the website is ranked on positions from 1 to Z in Google organic search results e.g. 1 to 3 in case of top3.

Source "Project - Positions (p_pos_*)"

Variable

Interpretation

p_pos_searches

An average monthly number of searches of a given keyword in Google.

p_pos_cpc

An estimated amount to be paid for a click on a given keyword in Google Ads.

p_pos_keyword

Keyword

p_pos_organic_pos

The position of the website for a given keyword in Google organic search results.

p_pos_organic_pos_start

The position of the website for a given keyword in Google organic search results on the day of adding the project.

p_pos_organic_pos_diff

A difference between the current website’s position for a given keyword and its positions on the previous day.

p_pos_organic_visibility

Etimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_pos_organic_visibility_diff

A change in estimated traffic from organic search results when compared to visibility the previous day. It’s also illustrated as a percentage.

p_pos_organic_potential

Maximum traffic obtainable by the website on a monthly basis from keywords tracked.

p_pos_organic_url

The URL visible for the given keyword.

p_pos_serp_params

Snippets displayed on a given keyword.

p_pos_updated

Date of the update of the position.

Source "Project - Competition (p_com_*)"

Variable

Interpretation

p_com_domain

The analysed domain.

p_com_X_Y

The number of keywords for which the website is ranked on positions from x to y in Google organic search results.

p_com_topZ

The number of keywords for which the website is ranked on positions from 1 to Z in Google organic search results e.g. 1 to 3 in case of top3.

p_com_out50

The number of keywords for which the website is ranked on positions greater than 50 in Google organic search results.

p_com_organic_visibility

Estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_com_budget

An estimated amount to be spent in Google Ads to generate the same traffic as the one generated by SEO efforts. The amount is estimated on the basis of traffic from keywords for which the website is ranked 1–10.

p_com_wins

p_com_lost

p_com_no_change

The number of keywords whose position increased/decreased/remained unchanged when compared to the previous day.

p_com_avg_pos

An arithmetic average of positions of all keywords tracked in the project.

p_com_organic_potencial

The maximal monthly traffic that a domain can generate from the monitored keywords.

p_com_organic_potential_percent

Used potential: A percentage of traffic generated by the website from the maximum potential of keywords tracked.

Source "Project - Positions Increases (p_inc_*)"

Variable

Interpretation

p_inc_searches

An average monthly number of searches of a given keyword in Google.

p_inc_cpc

An estimated amount to be paid for a click on a given keyword in Google Ads.

p_inc_keyword

Keyword

p_inc_organic_pos

The position of the website for a given keyword in Google organic search results.

p_inc_organic_pos_diff

 A difference between the current website’s position for a given keyword and its positions on the previous day.

p_inc_organic_visibility

Estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

p_inc_organic_visibility_diff

A change in estimated traffic from organic search results when compared to visibility on the previous day.

p_inc_organic_url

URL visible for a given keyword.

Source "Project - Positions Decreases (p_dec_*)"

The variables are the same as in the source 'Project - Positions Increases (p_inc_*)'.

Source "Project - Positions Competition (p_pos_com_*)"

Variable

Interpretation

Data Studio

p_com_domain

The analysed domain.

Dimension

p_pos_com_domain_cpc

An estimated amount to be paid for a click on a given keyword in Google Ads.

Metric

p_pos_com_domain_pos

The position of the website for a given keyword in Google organic search results.

Metric

p_pos_com_organic_potential

The maximal monthly traffic that a domain can generate from the monitored keywords.

Metric

p_pos_com_organic_visibility

Estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

Metric

p_pos_com_domain_pos_date

Date of the update of the variable p_pos_com_domain_pos.

Dimension

p_pos_com_domain_pos_prev_date

Date of the update of the variable p_pos_com_domain_pos_prev.

Dimension

p_pos_com_keyword

Keyword

Dimension


How Did We Do?


Powered by HelpDocs (opens in a new tab)