Metrics in Senuto

This article includes the definitions of the metrics (measures) available on Senuto Platform. Some of them might differ across individual modules of the system, so we decided to divide this list into two sections:

  1. Metrics available in Visibility Analysis and Keyword Explorer
  2. Metrics available only in Rank Tracker.

Most of the metrics in Rank Tracker and those available in Visibility Analysis coincide. The difference, however, is the database used in calculations.

Let’s analyze it on an example of the TOP3 metric:

In Visibility Analysis, the TOP3 measure reveals keywords for which the website under analysis is ranked 1–3 in Google. A number of keywords corresponding to this metric is calculated based on the database of 19 million keywords in the weekly view and of 2.5 million keywords in the daily view.

In Rank Tracker, statistics are calculated on the basis of keywords added to the project by users themselves. Therefore, the TOP3 metric will indicate keywords from their group added to the project, for which the website analyzed is ranked 1–3.

Metrics in Visibility Analysis and Keyword Explorer

 Position – the position of the website for a given keyword in Google organic search results. This value is refreshed every Monday.

How to understand the Position metric?

Example: One of the summaries of an analysis of kontostudenta.pl informs that the website under analysis is ranked 2 for “blik”.

This means that after typing “blik” in Google, kontostudenta.pl is displayed on position 2 (excluding Google Ads results). Below is a screenshot where I marked positions in Google for “blik” on April 3, 2019.

As you can see, kontostudenta.pl is ranked 2 in Google organic search results.

Position (yesterday) – The yesterday’s position of the website for a given keyword.

Position change – A difference between the current website’s position for a given keyword and its positions last Monday.

Changes in position – Information on whether the position’s increased, decreased or remained unchanged over recent days for a given keyword.

TOP3 – A number of keywords for which the website is ranked 1–3 in Google organic search results. In some sections of the system, next to a number of TOP3 keywords, you’ll also find information on how that number changed when compared to last Monday.

This measure is calculated on the basis of 19 million keywords. An exception is a daily visibility chart where a number of TOP3 keywords is calculated based on 2.5 million keywords.

TOP10 – A number of keywords for which the website is ranked 1–10 in Google search results. In some sections of the system, next to a number of TOP10 keywords, you’ll also find information on how that number changed when compared to last Monday. An exception is a SERP Weather report where a change in TOP10 keywords refers to yesterday’s data.

This measure is calculated on the basis of 19 million keywords. An exception is a daily visibility chart where a number of TOP10 keywords is calculated based on 2.5 million keywords.

TOP50 – A number of keywords for which the website is ranked 1–50 in Google organic search results. In some sections of the system, next to a number of TOP50 keywords, you’ll also find information on how that number changed when compared to last Monday.

This measure is calculated on the basis of 19 million keywords. An exception is a daily visibility chart where a number of TOP50 keywords is calculated based on 2.5 million keywords.

Visibility – estimated monthly traffic from organic search results, determined on the basis of visibility in the week under analysis (TOP3/10/50 keywords and individual positions of the website).

Depending on where in the system the metric appears, it pertains either to traffic to the entire website, or traffic generated by a specific keyword, subdomain, path or URL.

 How’s visibility measured?

At the beginning, it’s necessary to establish a number of searches for each selected keyword – our system assigns an estimated CTR to each position in Google search results. It’s estimated separately for normal keywords and brand keywords. The system uses this information to measure visibility. Let me give you an example: if we know that a keyword is characterized by a thousand searches and CTR for rank 1 is 30%, then that keyword is assigned 300 visits monthly. We add up estimated visits for each selected keyword in TOP10 for which the website is visible, which gives a visibility factor.

 The CTR provided in the example is random and is only supposed to illustrate the situation. CTRs are part of our algorithm thanks to which we stand out from the competition, that’s why the CTRs of the individual positions won’t be revealed.

 Google Ads Equivalent – An estimated amount to be spent in Google Ads to generate the same traffic as the one generated by SEO efforts. The amount is estimated on the basis of traffic from keywords for which the website is ranked 1–10.

Category ranking – A place held by the website in the main thematic category into which it’s been classified. Senuto Platform follows the IAB standard.

Ranking – A place held by the website in the general visibility ranking.

Average search number – An average monthly number of searches of a given keyword in Google. Don’t forget that this value isn’t an actual number of searches, but only a number corresponding to the closest range of searches. Thus, 0 searches means that a given keyword falls into the range of 0–5 searches monthly.

Monthly history – A chart presenting changes in the position of the website for a given keyword month by month.

Daily history – A chart presenting changes in the position of the website for a given keyword over the last two weeks.

CPC (Cost per Click) – An estimated amount to be paid for a click on a given keyword in Google Ads.

Position change (yesterday) – A difference between the today’s position of the website for a given keyword and the same for yesterday. The metric is available in an Increases/Decreases report in Visibility Analysis. Change is also presented as a percentage.

Current position – The today’s position of the website for a given keyword.

Visibility change (yesterday) – A change in estimated traffic from organic search results when compared to visibility yesterday. It’s also illustrated as a percentage.

Visibility (yesterday) – Estimated monthly traffic from organic search results for yesterday.

Current visibility – Estimated monthly traffic from organic search results for today.

Common keywords – Keywords for which a competitor’s website is visible in TOP10 and yours is visible in TOP50. These are keywords for which the competitor’s website possibly takes your traffic.

 All keywords – A total number of keywords for which a competitor’s website is ranked 1–50.

 Visibility (%) – The metric which shows what percentage of estimated monthly traffic to the website leads to an individual subdomain.

 Trends – A total of searches of a given keyword over last 12 months.

Metrics available only in Rank Tracker

As I’ve mentioned at the beginning of this article, Rank Tracker statistics are calculated on the basis of keywords added to individual projects. The definitions of the metrics available both in Visibility Analysis and Rank Tracker are provided above.

 Keywords monitored – A number of keywords added to the project (or, in global statistics, a number of keywords from all the projects).

 Average position – An arithmetic average of positions of all keywords tracked in the project.

 Increases – A number of keywords whose position increased when compared to yesterday.

 No changes – A number of keywords whose position remained unchanged when compared to yesterday.

 Decreases – A number of keywords whose position decreased when compared to yesterday.

 Potential – Maximum traffic obtainable by the website on a monthly basis from keywords tracked.

 Used potential – A percentage of traffic generated by the website from the maximum potential of keywords tracked.

 Initial position – The position of a given keyword upon adding it to the project.

 Searches total – The metric available in a Pages report informing of a total number of searches of keywords for which a given URL is visible.

 TOP keywords – The metric available in a Pages report informing of keywords for which a given URL is ranked the highest.


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