After adding a new project, it’s time to adjust the settings of the system. This will help you automate some of your everyday duties and also facilitate the teamwork. You can adjust the additional settings in Account Settings.
Step 1: Integrate the data from Google Analytics and Google Search Console
Integrating Google Analytics and Google Search Console will allow you to monitor not only the visibility of one given domain, but also the actual traffic from particular subdomains or from the whole domain. This is how you can check the effectiveness of your SEO strategy.
If you want to know how to integrate GA and GSC with Senuto, read the instruction ‘The integration of the data from Senuto with GA and GSC – how and what for?’, which will guide you through the process step by step.
Step 2: Set the email and Slack alerts
Setting the alerts will help you control the visibility of your domain in Google, without the need to check the Rank Tracker every single day. The system gives you access to manual and automatic alerts. Every week, an email will be sent to you by default, containing the summary of the crucial data about all the added projects (you can turn it on in ‘Automatic Alerts’).
You can also use the integration with Slack. Then notifications will be sent to the channel of your choice. There are 2 types of notifications that Senuto provides you on Slack:
- Rank Tracker – you will get a daily summary of your projects in Senuto Rank Tracker. You will find out how many keywords from each project have dropped or ranked higher in Google that day.
- General notifications – you will get notifications regarding new features and expiration of your subscription.
Step 3: Share a project with your co-worker or a client
Rank Tracker allows you to share your project with other people. Thanks to this option the cost of the keywords added is covered by one user only – the one who created the project. It can be shared both with Senuto users, as well as with those who do not have an account in our system. In such a situation, they will receive an email with username and password.
Step 4: Create an automatic report in Google Data Studio
The integration of Senuto with Data Studio will allow you to easily prepare reports for clients or superiors. You can add a visibility chart, the current number of phrases in TOP3, TOP10 and TOP50 to a report in Data Studio, as well as creating a table listing these and many other data.
You can learn how to integrate data with Google Data Studio here. You can create your own report in Data Studio from scratch, which will allow you to completely customize the data you want to present in the report. But if you want to save some time, you can use our ready-made template to create your reports.
Step 5: Tag your projects (especially useful for the agencies)
If you have several projects, it is worth tagging them. This feature is especially useful for the SEO agencies. Tagging allows you to group your projects. For each and every tag, the global statistics of the projects are calculated separately. This allows you for instance to evaluate the performance of particular employees.
You can add a tag in the Project Settings, as well as in the Account Settings.
1. You can group your clients – for instance, according to the remuneration you receive from them.
2. You can group your employees – for instance, tag projects which are assigned to a particular employee (SEO specialist, copywriter, etc.)
The whole process of tagging is described in this article ‘Tagging a project – is it useful and how to implement it?’
After adjusting all the additional settings, the system will facilitate your work even more efficiently. That is why, it is worth to spend some time to customize all its automations :) So… how about integrating GA/GSC for a start? To do this, go to Google Services Settings.