Visibility Analysis – Keyword Features Report

A Keywords Features report helps better understand keywords for which your website is ranked in search results. Your keywords are grouped by specific features to make your work easier.

It contains the tabs where your keywords are grouped according to 6 features:

●    Difficulty

●    Searches

●    SERP

●    Keyword types

●    Trends

●    Number of words.

Difficulty

Keyword difficulty ranges from 1 to 100. The difficulty evaluation algorithm consists of a few core factors:

a) Keyword length

b) Number of searches of a particular keyword

c) CPC for a particular keyword – an estimated cost of clicking a Google ad

d) Visibility of URLs in TOP10 for a given keyword

The most important factor here is the visibility of URLs in TOP10.

The first element available within this tab is a chart showing the distribution of keywords across the difficulty ratios. Let’s discuss this chart on an example of vivus.pl. When you move the cursor over one of the bars, you’ll see that the difficulty ratio for 17,134 keywords ranges between 31 and 40.

 

 

Below the chart is the information summary presented in a table.

The summary generated is best understood on the example. Let’s analyze the table row marked in red. Among all the keywords for which vivus.pl is ranked in TOP50 within the difficulty range of 31–40:

●    1151 keywords are visible in TOP3

●    3022 keywords are visible in TOP10

●    17,134 keywords are visible in TOP50

Those keywords generated estimated traffic of 35,756.07 visits monthly, which accounts for 13.02% of the traffic to the website in general.

If you wish to find out which keywords they are precisely, click on the arrow to the right.

Searches

The Searches tab reveals an average monthly number of searches of a given keyword on Google. This tab provides similar information to data that can be found in the Difficulty tab – a table of the distribution of keywords according to the Searches metric as well as a table presenting information shown on the chart.

Let’s analyze the example of vivus.pl

It follows from the chart that the average number of searches for 21,234 for which vivus.pl is ranked in TOP50 equals 10. Don’t forget that it’s not an actual number of searches, but rather the closest match to the nearest search range. Therefore, 0 searches means that a given keyword falls within the range of 0–5 searches monthly. 

 

Below the chart is the information summary presented in a table.

 

 

Interpretation

Among the keywords with the average number of searches of 10, vivus.pl jest is ranked in TOP3 for 1305 keywords, in TOP10 for 3519 keywords, and in TOP50 for 21,234 keywords. The keywords with the average number of searches of 10 generate estimated traffic of 3744 organic visits monthly, which accounts for 1.36% of the entire traffic to the website.

SERP

The SERP tab tells which snippets get displayed on Google for keywords in TOP50 for the website analyzed.

 

For instance, when analyzing vivus.pl, one can see that the Images (Zdjęcia) snippet is active for:

●    1398 keywords for which vivus.pl is ranked in TOP3 of organic results 

●    3931 keywords for which vivus.pl is ranked in TOP10 of organic results

●    22,493 keywords for which vivus.pl is ranked in TOP50 of organic results.

The keywords for which Images get displayed in organic results generate estimated traffic of 208,296 visits monthly for the website under analysis, which accounts for 75.85% of the entire traffic to the website.

Keyword Types

A Keyword Types report illustrates which of the keywords for which your website is visible in TOP50 are brands, cities or names.

 

 

For example, vivus.pl is ranked in TOP50 for 1416 keywords associated with cities, which generate estimated traffic of 242 organic visits monthly. Among said 1416 keywords, the website is ranked in TOP10 for 123 keywords and in TOP3 for 31 keywords.

A Trends report informs in which months your keywords in TOP50 are searched for most frequently.

 

 

You can read from the chart how many of your keywords in TOP50 were searched for most frequently over a given month. For instance, 814 keywords in TOP50 for vivus.pl were searched for most often in May. Which keywords exactly? Check out in a table below the chart:

 

 

It’s also observable that among said 814 keywords, vivus.pl is ranked in TOP3 for 60 keywords and in TOP10 for 144 keywords. Keywords searched for most frequently in May generate estimated traffic of 40,955 visits monthly, which accounts for 14.91% of the entire traffic to the website analyzed.

Number of words

The last report analyzes of how many words your key phrases in TOP50 consist.

The chart shows that among all the keywords for which vivus.pl is visible in TOP50, 11,298 keywords consist of four words.

The table below the chart helps better understand the correlations presented on the chart.

 

 

For example, the table informs that among the 4-word keywords for which the website under analysis is ranked in TOP50, it’s visible in TOP3 for 751 keywords and in TOP10 for 1993 keywords. The 3-word keywords generate estimated traffic of 8817 visits monthly to this website, which accounts for 3.21% of the entire traffic to vivus.pl.

Now you know how to analyze keywords by features. Go to the tooland find out what’s so special about keywords for which your website is ranked in TOP50.


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