Let's start with a short summary. Content Planner provides a way to create content plans. A content plan consists of a list of articles that contain keywords and an analysis of pages that are ranking in Google search results at a given moment. By publishing articles from the generated content plan on your site, you build its authority within a specific topic. Each article brings your website closer to ranking for the topic in the content plan.
Now, let's take it one step at a time. Content Planner will take care of you while planning the content for your websites. All you have to do is to give a domain and a topic. Content Planner will allow you to plan your content for websites using the latest market trends:
it is going to help you plan the structure of the website so that it meets the conditions of the structure of silos,
it is going to help you create content according to the topical authority rule,
enable clustering (grouping) of keywords.
To simplify: Content Planner will allow you to automate processes, e.g. keyword research, which you used to do manually :)
Step by step guide
To start working with the module, click on the "Create new content plan" button.
Enter the domain for which you want to prepare content.
Next, state the topic, i.e. the keyword or keywords for which you want to generate a content plan. At this point, try to avoid generic words such as tires. The more precise word you use, the better quality content plan you will get.
In the next step, you can also specify your competitors - the websites you want to follow. This field is not obligatory, however, if you decide to provide your competitors' domains, we will take them into consideration while generating the content plan.
You can also pick from Senuto's suggestions:
Once you have selected all the parameters, move on to the next section by clicking "Generate potential articles".
At this point, Senuto will start collecting data and prepare a draft for you with potential articles. Depending on the words you enter and the country you choose, this process can take anywhere from a few minutes to 2-3 hours. We will notify you when we have collected the data. You will find your draft at the top of the list, where all your plans are.
Go into draft to see a list of articles that may ultimately be included in your content plan.
You can increase / decrease the number of articles by manipulating the slider. This will change the level of correlation on keyword relationship graph.
Next to each article you will find information about the intention with which the user searches for a given phrase:
research - the goal of the user is to obtain information on a given item,
transactional - user's intention is to purchase,
local - in the case of these phrases the user's location is important - the search results for this phrase show local results as well as results from Google Maps.
navigational - intention with an indication, e.g. of a product brand
The only thing left to do is to select from the list the articles you want to include in your content plan. By default, all articles are selected, but you can uncheck the ones that for some reason are not suitable for you.
Once the selection is done, to generate the final content plan, press the "Generate content plan" button.
The final content plan will be created within half an hour. You will find it in the main module view.
Open the plan using the "Open content plan" button - you will find all articles grouped by main keywords.
Take a look at how your content plan has grouped articles into categories, and take it into consideration when planning the information architecture of your site, or the categorization of topics on your blog. That way you'll know which articles should be close together, in one category.
Click on a category name to find the articles assigned to it.
To find the phrases assigned to a particular article click "Open article".
Under the "overview" tab, you'll find more data and metrics, such as seasonality, or the average monthly number of searches and potential traffic from the given phrases.
In the "SERP Analysis" tab, on the other hand, you will find information about the URLs that are ranking in the TOP 10 on the day the content plan was generated for the keywords contained in the article you are browsing.
From the insights in this report, you'll learn the average number of content characters, the average position, and what kind of titles or headlines are on pages that rank high. This will give you a reference point for what kind of content you should create to achieve similar results.
Now you know the drill :) You can start creating data-driven content, that is consistent with the idea of topical authority. Go to Content Planner and generate your first content plan.