Competitors are selected automatically: they are the domains whose keyword set is most similar to yours.
Keep in mind that a search competitor isn't always a business competitor. Portals, comparison sites or how-to sites may rank highly for the same keywords as you, even if they don't sell anything.
Competition "Organic results" chart
The chart shows the 10 domains closest to yours. For each one, you'll see two bars:
Common keywords: keywords for which the competitor ranks in the TOP 10 and your domain ranks in the TOP 50. These are the keywords where the competitor may be taking traffic from you, so they're a good place to start your analysis.
All keywords: all keywords for which the competitor ranks in positions 1–50.
A high number of common keywords with a relatively low number of all keywords points to a competitor strongly focused on your topic. A high number of all keywords with few common ones usually means a large website that overlaps with yours only in part.
To show only one type of bar on the chart, click its name in the legend in the top-left corner of the chart, e.g. "All keywords". Click it again to bring the bars back.
You can download the chart as .PNG, .JPG or .CSV from the menu (⋮) in the top-right corner.
"Top competitors" table
The table compares your domain (the row in italics) with your competitors using key visibility metrics:
Domain: your domain and competing domains.
Common keywords: keywords for which your domain ranks in the TOP 50 and the competitor ranks in the TOP 10.
Estimated traffic: estimated monthly traffic from organic search results. We calculate it from the keywords for which the domain ranks in the TOP 10, their average monthly search volume and the click-through rate (CTR) for a given position.
Ads equivalent: the estimated amount you would need to spend each month on Google Ads to get the same traffic as from SEO.
TOP 3 / TOP 10 / TOP 50: the number of keywords for which the domain ranks in positions 1–3, 1–10 and 1–50, with the percentage change compared to the previous day.
Rank: the domain's position in the Senuto visibility ranking, with the change compared to the previous day.
Use Customize to choose which columns appear in the table. Use Export to download the data as an .XLSX file.
What's next?
To find the specific keywords where a competitor outranks your domain, use the Competition Analysis tool. You can read more in this article.
If you want to track the daily rankings of selected competitors for the keywords that matter to your business, create a project in Rank Tracker. Add your keywords and competitors, and from the day you create the project, we'll check the rankings of all domains every day.