Your keywords are grouped by specific features to make your work easier.

It contains the tabs where your keywords are grouped according to 6 features:

Keyword difficulty ranges from 1 to 100. The difficulty evaluation algorithm consists of a few core factors:

a) Keyword length

b) Number of searches of a particular keyword

c) CPC for a particular keyword – an estimated cost of clicking a Google ad

d) Visibility of URLs in TOP10 for a given keyword

The most important factor here is the visibility of URLs in TOP10.

The first element available within this tab is a chart showing the distribution of keywords across the difficulty ratios. Let’s discuss this chart on an example of ceneo.pl. When you move the cursor over one of the bars, you’ll see that the difficulty ratio for 1,607,426 keywords ranges between 31 and 40.

Below the chart is the information summary presented in a table.

The summary generated is best understood on the example. Let’s analyze the table row marked in red. Among all the keywords for which ceneo.pl is ranked in TOP50 within the difficulty range of 31–40:

● 207 476 keywords are visible in TOP3

● 687 911 keywords are visible in TOP10

● 1 607 426 keywords are visible in TOP50

Those keywords generated estimated traffic of 6,221,345 visits monthly, which accounts for 18.31% of the traffic to the website in general.

If you wish to find out which keywords they are precisely, click on the arrow to the right.

The Searches tab reveals an average monthly number of searches of a given keyword on Google. This tab provides similar information to data that can be found in the Difficulty tab – a table of the distribution of keywords according to the Searches metric as well as a table presenting information shown on the chart.

Let’s analyze the example of ceneo.pl

It follows from the chart that the average number of searches for 2,788,692 for which ceneo.pl is ranked in TOP50 equals 10. Don’t forget that it’s not an actual number of searches, but rather the closest match to the nearest search range. Therefore, 0 searches means that a given keyword falls within the range of 0–5 searches monthly.

Below the chart is the information summary presented in a table.

Interpretation

Among the keywords with the average number of searches of 10, this domain is ranked in TOP3 for 1,390,283 keywords, in TOP10 for 558,364 keywords, and in TOP50 for 2,788,692 keywords. The keywords with the average number of searches of 10 generate estimated traffic of 1,590,432 organic visits monthly, which accounts for 4.68% of the entire traffic to the website.

The SERP tab tells which snippets get displayed on Google for keywords in TOP50 for the website analyzed.

For instance, when analyzing ceneo.pl, one can see that the Images snippet is active for:

● 767,664 keywords for which ceneo.pl is ranked in TOP3 of organic results

● 1,980,132 keywords for which ceneo.pl is ranked in TOP10 of organic results

● 3,911,791 keywords for which ceneo.pl is ranked in TOP50 of organic results.

The keywords for which Images get displayed in organic results generate estimated traffic of 19,749,737 visits monthly for the website under analysis, which accounts for 58.13% of the entire traffic to the website.

A Keyword Types report illustrates which of the keywords for which your website is visible in TOP50 are brands, cities or names.

For example, ceneo.pl is ranked in TOP50 for 187,418 keywords associated with cities, which generate estimated traffic of 97,896 organic visits monthly. Among said 187,418 keywords, the website is ranked in TOP10 for 35,294 keywords and in TOP3 for 6,140 keywords.

A Trends report informs in which months your keywords in TOP50 are searched for most frequently.

You can read from the chart how many of your keywords in TOP50 were searched for most frequently over a given month. For instance, 303,713 keywords in TOP50 for ceneo.pl were searched for most often in March. Which keywords exactly? Check out in a table below the chart:

From the table, we may also read that out of these 303,713 phrases, for 52 615 phrases the ceneo.pl domain is visible in TOP3, and for 137,085 phrases in TOP10. The phrases most frequently searched for in March generate traffic of an estimated value of 1,521,426 visits per month, which constitutes 4.48% of the total traffic for the analyzed domain. To see which phrases these are, expand the table using the arrow on the right.

Number of words

The last report analyzes of how many words your key phrases in TOP50 consist.

The chart shows that among all the keywords for which ceneo.pl is visible in TOP50, 1,072,373 keywords consist of four words.

The table below the chart helps better understand the correlations presented on the chart.

For example, the table informs that among the 4-word keywords for which the website under analysis is ranked in TOP50, it’s visible in TOP3 for 251,042 keywords and in TOP10 for 522,033 keywords. The 3-word keywords generate estimated traffic of 6,548,083 visits monthly to this website, which accounts for 19.27% of the entire traffic to ceneo.pl.

Now you know how to analyze keywords by features.

Go to the tool and find out what’s so special about keywords for which your website is ranked in TOP50.