Skip to main content
All CollectionsReports and toolsKeyword Explorer
Keyword Explorer – Personalisation of results
Keyword Explorer – Personalisation of results

When you’ve generated the list of keywords related to your search it is time to conduct an in-depth analysis of results.

Ula Wróbel avatar
Written by Ula Wróbel
Updated over a week ago

You could use our manual filters, but I would encourage you to first customise the report using the Results Personalisation feature.

There are three types of automatic filters that will allow you to customize your report:

  • Match mode filter allows you to determine how closely your keywords should be related to the phrase you’ve entered.

  • Domains filter allows you to filter keywords, which the domain is ranking for or not.

  • Word class filter will allow you to filter the keywords using various words that occur most often as a part of the keywords in the report.

This panel also allows you to create and store sets of keywords to which you would like to return later.

Match mode

While using the Match mode filter you can choose between two types of matching:

  • Narrow – the system will generate fewer results which will be closely related to the analysed phrase;

  • Wide – the system will generate more results that will be more loosely related to the analysed phrase.


This filter will help you check for which phrases from the report the selected domain is or is not ranking in Google organic search.

How to analyse your list of keywords?

For each of the domains you can choose one of three options: do not click on anything, click on "✓", or click on "x".

  • By selecting "✓" next to the domain in question, the report will show you those phrases for which the domain is ranking in TOP50 organic Google search results.

  • Choosing "x" next to a given domain in the report will leave the phrases for which the domain is not ranking in TOP50 organic search results in Google.

Filtering conditions within one group (including / excluding) are combined with the logical consequence "OR", which means that if, for example, several filters are selected, at least one of them must be met for a keyword to be included in the filtered list.

Filtering conditions between the two groups are combined with the logical consequence "AND".


If you select "✓" for several domains (e.g. and, you will receive a list of phrases for which at least one of the marked domains is ranking.

If you select "✓" for domains and and "x" for domain, you will receive a list of phrases for which the OR domains are ranking AND the domain domain is not.

Word class filter

Word class filter will allow you to include or exclude keywords belonging to the selected word group. You can use it to determine adjectives, verbs and nouns. The list of filters is already predetermined by our algorithm, based on the frequency of the word in the report. This tool is a great source of inspiration for possible filtering options.

If you have other words that you would like to use for filtering (that are not included in the Word class section), use standard filters.

Example 1: If you would like to see only keywords that include the word real, select '✓' next to the word of interest.

Example 2: You can also combine filters. Let’s include all keywords that include either adjective real or noun casa. To do so select adjective real in the Adjectives and then head to Nouns and select '✓' next to the word casa.

The number next to the filter name tells you how many filters in a category you are currently using.

My Groups

The last section in the Results Personalisation panel is My Groups, which you can learn more about here.

Now you know how to use results personalisation to customise your report in Keyword Explorer. Head to Senuto to try it out >>

Did this answer your question?