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Keyword groups – static and dynamic

One of the Senuto system functions that can help you regularly keep track of individual campaigns is keyword grouping.

Paulina avatar
Written by Paulina
Updated over 3 years ago

This option, available in the Projects module, allows to check statistics not only of all the keywords added to a given project but also of a selected group of keywords.

Example:

When you choose the group “Kredyt hipoteczny” containing 50 keywords, you get a visibility ratio, statistics (blue section) and a visibility chart for the selected group of keywords.

There’re two group types on Senuto system:

- Static groups – keywords need to be added manually

- Dynamic groups – keywords are added according to specific criteria.

You can create a static group both while creating a project as well as while editing it later in Project settings. A dynamic group can be created only in Project settings.

1. Creating a static group while creating a project

First, you need to select keywords you want to include in a group. You can import them from a file or add them manually. Choose To group, click Create new and then name your new group.

Once you’ve done it, choose Add X keywords and it’s done! :-)

2. Creating a static group while editing the project

If you’ve created a project and want to add a static group, go to Project settings and choose Add group. Name the group and on the left provide keywords you want to include in the group.

3. Creating a dynamic group while editing the project

A dynamic group makes things a lot easier when all the keywords you want to add to a group meet the pre-defined criteria. To add a dynamic group, go to the project editing mode and click Create a dynamic group Choose a name and criteria to be met by keywords to be included in that group.

For instance, if you want to create a group with all the project keywords including the word "kredyt" , add the following filters:

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