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SERP Analysis

SERP Analysis is a module for inspecting the structure of websites listed by Google in response to a specific keyword.

Ula Wróbel avatar
Written by Ula Wróbel
Updated over a week ago

SERP Analysis empowers you to analyze your competition and see how to design your content structure to climb to the top of the search results. You can look at the wording of the H1 heading, the number of H2 headings, content length, the meta title, or the text-to-HTML ratio.

Our analysis covers 10 of the top-ranking websites (TOP 10) in the search results on desktop devices.

To open the module, select SERP Analysis from the top menu.

Once you’re in, enter the keyword for analysis in the search field. If you’ve already performed any searches, your recent queries will show up below the search box.

This way, whenever you want to refresh your data on a specific keyword, you don’t need to re-enter it manually. Simply pick the right option from the list.

SERP Analysis accepts queries in any language, so if you’re interested in the results for a particular country, simply select it from the list.

Our report provides you with a set of general statistics describing the analyzed keyword: Searches, CPC, Competitors number, SERP features.

For more information on the metrics, click HERE.

Below the stats overview, you’ll find a chart outlining your Competition.

The information refers to websites ranking on Page One in Google.

First of all, you’ll see the length of content posted on top-ranking pages for your keyword. The total counts are provided in characters.

You can adjust the chart by selecting any of the available parameters:

  • Content length – number of characters used in the text,

  • H1 count,

  • H2 count,

  • H3 count,

  • Text 2 html ratio – a parameter comparing text content and HTML code by length,

  • Title length – the number of characters used in the page title (meta title).

Needless to say, as you move the cursor over the chart, you’ll see the selected parameters for the chosen position, just like in Visibility Analysis.

Below the chart, we prepared several boxes summarizing the most important information.

3 boxes to the left contain information on:

  • character count,

  • H2 count,

  • H3 count.

We provide the average totals for domains from TOP50, as well as the lowest and the highest counts. You’ll also see the names of domains which got the maximum and the minimum value.

The right side presents information on the length of content posted on pages ranking on Page One of the search results for the entered keyword.

You can see the TOP 3 results highlighted with medals, their meta titles, and the exact URLs. Websites in positions 4–10 are listed to the right. We decided to provide their content lengths but leave out links to the ranking pages.

Below, you’ll find a table containing SERP results for your query. SERP results present the data from organic search results for the analyzed keyword.

This information will come in handy when you decide to get a closer look at the websites of your competitors. Below the domain name, you’ll find a URL that points to the page ranking for the analyzed keyword. You can click through to see for yourself the structure of the page and the search engine optimization elements in place.

The table contains the following columns:

  • Position

  • Domain

  • Character count,

  • Title – the meta title tag,

  • H1,

  • H1 count,

  • H2 count,

  • H3 count.

The last part of SERP Analysis concerns keywords. Look here for suggestions generated for your analyzed keywords. Unlock their potential to create the best possible content for your website.

With Other keyword suggestions, you can check all the keywords semantically or linguistically related to the analyzed phrase.

Semantically related are the keywords bearing a similar meaning to the analyzed phrase.

Go to Questions to see a list of other questions asked by users who’ve entered the analyzed keyword.

Word Groups are the most common word combinations used in Google’s search queries.

Use these reports to create content that boosts your topical authority.

If any of the reports particularly catches your eye, switch to the full version by clicking on the Full Report button.

Now you know how to use SERP Analysis. Go to Senuto to explore the content structure of the 50 top-ranking websites for any keyword!

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