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Visibility Analysis: Adding competitors to the visibility chart in Google Data Studio
Visibility Analysis: Adding competitors to the visibility chart in Google Data Studio

This article will guide you step by step through the procedure of adding competitors to the visibility chart in Data Studio.

Martyna Majda avatar
Written by Martyna Majda
Updated over 4 months ago

You can create a chart that presents daily or weekly visibility. Daily data cover the 2.5 million most popular keywords in the Senuto database, while weekly data provide information on the entire lot (19 million keywords).

GDS integration is available in the Premium and Professional plans. Do you want to have access to this integration without upgrading? Contact us about it by chat or [email protected] :)

Step 1: Authorize access

You’ll find the description of the authorization procedure here. When authorizing access, set data source type to: Visibility TOP3, TOP10, TOP50.

Go through the authorization procedure twice, once for each domain.

Remember to change source names, for instance to “Senuto AV pracuj.pl” and “Senuto AV praca.pl.

Step 2: Add a line chart to your report

Step 3: Click on “Blend data”

Step 4: Click on “Join another table” and select a source containing your competitor’s data.


Step 5: Set up connection parameters

In the "Dimensions" field, select the "time" metric. In the "Metric" field, select the variable you want to represent on the chart:

Variable

Interpretation

top3_history

A daily visibility chart for keywords from TOP3.

top3_history_weekly

A weekly visibility chart for keywords from TOP3.

top10_history

A daily visibility chart for keywords from TOP10.

top10_history_weekly

A weekly visibility chart for keywords from TOP10.

top50_history

A daily visibility chart for keywords from TOP50.

top50_history_weekly

A weekly visibility chart for keywords from TOP50.

In this example, we will add TOP3 to the chart for the time dimension, the top3_history variable.

Configure join

Depending on whether you want to present weekly or daily data on the chart, select the variable week (weekly) or time (daily) in the "Join conditions".

Data

Let's change the names of the variables to know which domain they refer to.

In the example under review, I change the variable names to "TOP3 praca.pl" and "TOP3 pracuj.pl".

After these changes, you should have three variables in the list on the right: time, TOP3 praca.pl and TOP3 pracuj.pl.

Finally, click "Save".

Step 6: Set up chart parameters

Set the correct chart parameters so that the data displays correctly.

Select "time" as "Dimension" and in "Data" select the metrics you want to present on the chart, in our case "TOP3 praca.pl" and "TOP3 pracuj.pl".

If you wish, you can change the default time frame to “Custom”. My suggestion is to go for “This quarter to date”.

That's it :)

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