The available data depend on the selected source. For instance, if you choose the source “Visibility Analysis – Statistics (statistics_*)”, you can use only the variables starting with statistics_. If you select a variable starting with a different prefix, the system will throw an error. Below you’ll find a short description of every data source.
We’ve prepared a similar guide on the variables available in Rank Tracker. Check it out HERE.
GDS integration is available in the Premium and Professional plans. Do you want to have access to this integration without upgrading? Contact us about it by chat or [email protected] :)
Source: Visibility Analysis – Visibility Top3, Top10, Top50
Application: to recreate the visibility chart.
To create a chart based on weekly data, select the dimension “week”. For a daily chart, opt for “time”.
You can read how to prepare a visibility chart in Google Data Studio HERE.
A daily visibility chart for keywords from TOP3.
A weekly visibility chart for keywords from TOP3.
A daily visibility chart for keywords from TOP10.
A weekly visibility chart for keywords from TOP10.
A daily visibility chart for keywords from TOP50.
A weekly visibility chart for keywords from TOP50.
Source: Statistics (statistics_*)
Application: to recreate statistics fields from the main view in Visibility Analysis.
We explain how to create a statistics overview in a separate article.
Equivalent advertising value of the domain.
Position of the domain’s main category in the general ranking.
Name of the domain’s main category.
Visibility factor for non-branded keywords.
Number of keywords in TOP3.
Number of keywords in TOP10.
Number of keywords in TOP50.
Difference between the number of keywords in TOP3 today and yesterday.
Previous number of keywords in TOP3.
Difference between the number of keywords in TOP10 today and yesterday.
Previous number of keywords in TOP10.
Source: TOP 100 ... (keyword_*)
Application: to present information on the most important keywords, increases, and decreases for the selected domain.
TOP 100 Positions
100 keywords for which the domain has the highest visibility.
TOP 100 Increases
100 keywords for which the domain had the largest spikes.
TOP 100 Decreases
100 keywords for which the domain had the largest drops.
Keyword difficulty (competition).
Keyword position last Monday.
Keyword position yesterday.
Average monthly number of searches for the keyword.
Number of searches for the keyword over a given month.
The number at the end of the variable refers to the month.
“1” stands for January and “12” – for December.
URL address of the keyword.
Keyword visibility last Monday.
Keyword visibility yesterday.
Word count of the analyzed keyword.
Source: TOP Competitors (competitors_*)
Application: to present information on the competition.
Equivalent advertising value of the competitor.
Rank in the general competition ranking.
Domain of the competitor.
Number of the competitor’s keywords in TOP3.
Difference between the number of competitor’s keywords in TOP3 today and yesterday.
Previous value of the competitor’s keywords in TOP3.
Number of the competitor’s keywords in TOP10.
Difference between the number of competitor’s keywords in TOP10 today and yesterday.
Previous value of the competitor’s keywords in TOP10.
Number of the competitor’s keywords in TOP50.
Difference between the number of competitor’s keywords in TOP50 today and yesterday.
Previous value of the competitor’s keywords in TOP50.
The competitor’s visibility.
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