Why keep track of keywords’ positions?
Daily monitoring of your keywords’ ranks will help you be up to date with the situation of selected keywords in Google and analyze your progress.
Are you ranked higher than your competitors for the most relevant keywords?
What is the rank of your website when compared to last week or month?
Which parts of your website have improved and which ones have declined?
When you’re aware of what’s happening, you’re able to act accordingly.
If your rank for a given keyword is falling down, start looking for the cause of this and optimize what can be optimized.
If your rank for a given keyword is going up, this means that websites to which the keyword leads are an example to follow. Try similar optimization for other sites that perform less efficiently.
Let’s get started
Step 1
Create a project in Rank Tracker and give us some time to collect data. You can read how to do it in this article.
Step 2
Your data are ready and you can get down to work.
If in the meantime it turned out that you omitted some important keywords or websites of individual competitors while creating a project, add them now in Settings.
All added projects can be found in the Projects tab.
Step 3
If you haven’t done it already, make sure to tag your projects. This will definitely make your work easier, especially if your account’s used by more than one person or when you’re implementing projects for multiple clients.
Step 4
Once a week you’ll get an email with a summary of your projects. In addition, you may set personal alerts that will notify you of specific changes in a given project.
Read how to set alerts in the article titled Alerts – how to use them?
What to check in Tracker?
Below are examples of analyses that you can carry out on Senuto Platform. Remember that all available reports can be downloaded and saved as an .xls file, and charts can be saved as a .png, .jpg or .csv file.
Check key statistics for all the projects underway
A quick glance is enough to put two and two together and identify projects that need an intervention.
You’ll find a summary for all the projects in the main view of the Tracker module.
Check positions of keywords in a project
If you want to check positions of keywords in a selected project, click it in the main view of the Projects module and open a Positions report; you’ll find there all the information about the rank of your website for keywords you monitor.
Have a look at the Position change to see if there were any shifts in the position of a given keyword when compared to yesterday. The current position is displayed in the Position (today) column.
Go to Positions History report to analyze the positions of your keywords day by day.
Keywords monitored are filterable.
Filter the list by e.g. keywords that changed their position or are characterized by the highest average monthly number of searches in Google.
Check positions of your competitors for keywords in a project
A Positions report also allows to analyze positions of your selected competitors for keywords tracked. Just choose a competitor you want to analyze in the right upper corner of the table.
Identify parts of a website which are best visible in Google for keywords tracked
A Pages report illustrates the visibility of individual subdomains within your website in search results.
What’s more, you can compare ranks of individual subdomains within a competitor’s website. Just click the cup icon at the top of the table and select a competitor to analyze.
Compare your and your competitors’ performance
A Competition report is a place where you can compare the visibility of your website with the visibility of competitors’ websites for specific keywords.
Take a look at the chart and you’ll instantly see for how many keywords your and your competitors’ websites are ranked in TOP3, TOP10 and TOP50 of search results.
Below is a competition matrix – a table presenting positions of your and your competitors’ websites for all the keywords tracked. It can be filtered by selected parameters.
How often should you use Tracker?
You don’t have to keep track of your keywords every day, but by doing it regularly, you keep an eye on the situation. We recommend doing it at least once a week.
If you want to check ranks of your keywords on a daily basis, save a group of them. This will speed up your work and make the entire process more efficient. Keyword grouping is tackled in the article entitled Keyword groups – static and dynamic.