Statistics in both a summary and a chart are calculated for a specific period of time. If you want to change it, click on the calendar and select the dates you’re interested in.
You can also get a summary for a specific group of keywords added to the project (instead of a summary for all the keywords added). Find out more about static and dynamic groups in the article entitled Keyword groups – static and dynamic.
1. Summary of information about the website
In this section, you’ll find a preview of the website, its visibility ratio and a percentage change in visibility when compared to the previous day.
Metrics:
Estimated traffic - estimated number of visits from organic search results for keywords monitored.
Increases - number of keywords that have higher rankings compared to previous day
No changes - number of keywords that show no change in rankings compared to previous day
Decreases - number of keywords that have lower rankings compared to previous day
Potential - maximum traffic that the domain can gain per month from tracked keywords.
Used potential - % of traffic the domain reaches form the maximum potential (based on tracked keywords)
Average position
Google Ads equivalent - estimated amount of maney that you need to spend on a campaign in Google ads in order to reach such trafiic as you gain now from organic searches (based on tracked keywords)
2. Project statistics
A summary of information on the website includes, among other things, the following project statistics:
Increases
No changes
Decreases
Potential
Used potential
Average position and
Google Ads equivalent
If you want to know what a particular metric indicates, hover over an icon next to its name.
3. Visibility chart
Another element of a summary is a visibility chart.
You can freely decide what it will show you. Select your metrics on the left of the chart.
When you can’t find how to display data from Google Analytics or Google Search Console, it means that you haven’t integrated your GA or GSC account with Senuto Platform. Read how to do it in the article entitled Integration of data from GA & GSC with Senuto – how and why?
You can also display your competitors’ performance on the chart:
If you didn’t add your competitors while creating a project, you can do it later in Project Settings.
4. TOP10 keywords
It’s a brief overview of 10 keywords with the highest visibility. Visibility is estimated traffic generated by a given keyword.
In addition to the basic information on a keyword, you may easily find out how the rank of your website has been changing over the days. Data are shown both in a table and on a chart.
5. TOP10 competitors
In this section, you’ll find the 10 most visible websites of your competitors. You’ll learn the following:
Number of TOP3, TOP10, and TOP50 keywords for a selected website
Average position of a keyword
Estimated traffic and
Google Ads equivalent
You may also take a look at technologies used on a website as well as topic categories that include a majority of keywords for which the website is visible.