Analyze the visibility of your website with the help of Visibility Analysis.
Let’s start by typing in a website which visibility in Google you want to analyze. Provide the URL and choose a matching method:
*.domain.com/* – when you wish to examine the visibility of the entire website, including all of its subdomains;
domain.com/* – when you wish to examine the visibility of the website and its directories (excluding subdomains).
After a moment, you’ll get a general report on the visibility of the website you’ve selected.
What if there is no data in Senuto for the domain I want to analyse?
This means that this domain is not visible for any phrases in Google (yet!). Don't be discouraged, everyone startes somewhere! In this case, it is worth analysing a competitive domain on which we can model ourselves, observe good practices and plan our strategy on this basis.
We recommend setting up a project in Rank Tracker to follow the progress and effects of our strategy.
If you plan to analyze a particular website more frequently, add it to Favourite Domains.
A general report will provide you with the following information:
Thematic categories
We’ve grouped websites in our database into over 400 categories. Your report will contain those into which your website’s been classified. These are categories which are most closely thematically related to your website.
Technologies
You’ll find out whether a given website has a Facebook, Google Analytics, Wordpress pixel or other technologies introduced in it. It’s a particularly useful function when you want to take a peek at your competitors and compare methods of operation.
Visibility history
Here you’ll check a number of keywords for which a selected website is ranked in TOP3, TOP10 and TOP50 of search results.
In addition, the bar informs about the estimated traffic, Google Ads Equivalent and category ranking.
Visibility chart
A visibility chart shows the visibility of a website over a selected period of time.
You may choose to analyze a monthly, weekly or a daily report. It’s a good idea to take a look at a weekly report at least once a week as it presents the situation of a website from a broader perspective. A daily report should be read every day.
You can specify the period you are interested in in the upper right corner of the chart, or in the mini chart underneath.
You can also add 5 other competitors, and compare their data on one chart:
Now let's look at the Metrics and Dimensions available on the chart.
Metrics, are Quantitative data measurement results. TOP 3 is the number of words for which the domain is visible in the TOP 3 of the search results.Dimensions, are the Quantitative data measurement results. TOP 3 is the number of words for which the domain is visible in the TOP 3 of the search results.
Metrics
You can further expand the chart with data on visibility in TOP 3, TOP10 and TOP50 and add the domains of selected competitors for comparison.
On the chart you will also find such metrics as:
Visibility in Google - TOP3, TOP10 and TOP50
URL Statistics:
TOP 10 - This metric shows how many URLs a given domain has visible for a minimum of 1 keyword in TOP10
TOP 50 - This metric shows how many URLs a given domain has visible on a minimum of 1 keyword in the TOP50
URL Efficiency:
TOP 10 - TOP 10/50 efficiency index - number of keywords in TOP 10/number of URLs in TOP 10
TOP 50 - TOP 50/50 efficiency index - number of keywords in TOP 50/Number of URLs in TOP 50
Dimensions:
You can also adjust the data you see according to the following dimensions:
Brand words:
Brand - This is a dimension that narrows all metrics to brand keywords only
Non brand - This is a dimension that from all metrics excludes brand keywords (e.g., "adidas")
Own brand - This is a dimension that from all metrics takes into account only brand keywords of a given domain (e.g., for the domain allegro.pl it will be "allegro")
Brand without own brand - This is a dimension that from all metrics excludes brand keywords of a given domain (e.g., for the domain allegro.pl it will be "allegro")
Word length
Long tail - This dimension narrows the metrics only to so-called long tail keywords (those with 3 or more words)
Short tail - This dimension narrows the metrics only to so-called short tail keywords (those with 2 or 1 words)
On this chart you can also compare two dimensions with each other, for example, including only long tail keywords or only short tail keywords:
Keyword position changes
In this section, you’ll find the biggest increases and decreases in the rank of a selected website.
In order to analyse the full Increases/Decreases report click on the Full Report button at the end of the table.
Important keywords
Important keywords is a section summarizing phrases that generate the highest traffic for the domain. The keywords are sorted by a domain's position (from the lowest to the highest) and by the average search number (from the highest to the lowest).
Keyword seasonality
The seasonality chart is updated weekly and shows what changes in traffic you can expect with the current positions of your service in specific months.
The chart shows two metrics:
green chart: Shows the deviation from the average in a given month. If the bar is above the average, it means that with your current positions you can expect a natural increase in traffic from organic search results.
blue chart: Shows the total number of searches of keywords in your TOP 10 in a given month.
Competition
Organic results chart helps you learn which domains are visible for keywords from the same thematic categories as your domain and compare your and their visibility in Google.
The chart shows two metrics:
Competitive keywords are words and phrases for which a competitor’s website is visible in TOP10, whereas your website – in TOP50. Therefore, they’re words and phrases which are used by your competitors to possibly take your traffic.
All keywords are a total number of keywords for which a competitor’s website is ranked 1–50.
Summary
The main view of Visibility Analysis displays general information about the visibility of a given website. We hope that everything’s clear! Now let’s analyze for which keywords your website is visible on Google.