If your agency tracks the keywords of your website in Senuto, you can ask them for access to your reports. It's a win-win solution because your insight into the statistics will facilitate the communication about the progress made in the project. You will get access to all reports concerning your project, but without the authorization to update its settings. You will not be able to use additional modules available on Senuto Platform (Visibility Analysis and Keyword Explorer), either. More information on various types of Senuto users can be found here.
What is rank tracking?
Rank tracking is used for daily inspection of the position of your (or any) website in the organic search results for a selected keyword.
Why should you track keyword positions?
If you track the rank of your keywords on a daily basis, you can examine the ups and downs of selected keywords in Google in real time and analyze the progress of your website in Google.
Do you rank higher than your competitors for the most important keywords?
What is the position of your website when compared to the previous week or month?
Which sections of your website are doing better? Which are doing worse?
Do your SEO efforts pay off?
Is your SEO campaign going in the right direction?
What are the benefits of automated rank tracking in Senuto?
Up-to-date information – Senuto provides you every day with the latest information on the rank of your website for selected keywords.
Hindsight – our database contains the entire history of your project and keyword position. Do you wish to see the results of your cooperation with the agency? A relevant report can be generated in a matter of seconds.
Detailed analysis of your keywords – if you wish to run a thorough analysis of your keywords, the set of metrics used in our reports will make it possible.
Competition analysis – you will rapidly compare the visibility of your domain against your competitors.
How to navigate around Rank Tracker?
Main view
The initial view of Rank Tracker presents a summary of all the projects available from your account.
In the white frame, the system will display general information on your projects, including the number of your:
projects,
tracked keywords, or the number of keywords added to the projects,
keywords in TOP3, TOP10, TOP50 and outside TOP50,
and Google Ads equivalent.
The number of keywords in TOP3 are the keywords for which the website is ranked 1–3 in Google organic search results. Accordingly, TOP10 are the keywords for which the website is ranked 1–10, and TOP50 – 1–50. Remember that organic positions should be counted excluding the positions reserved for ads.
Google Ads equivalent is an estimated amount to be spent in Google Ads to generate the same traffic as the one generated by SEO efforts.
Below the global statistics, you can find a brief summary of all your projects, including:
visibility history, or the estimated monthly traffic from organic search results presented on a chart; the traffic is determined on the basis of visibility in the week under analysis (TOP10 keywords and individual positions of the website),
current visibility,
number of keywords tracked in the project,
average position of tracked keywords in Google,
and % of used potential, which is a percentage of traffic generated by the website from the maximum potential of keywords tracked.
Click on the project title to open all available reports concerning your website.
How to interpret results in Senuto Rank Tracker?
Any project in Senuto Rank Tracker consists of several reports. Which information can they provide?
Summary Report
The Summary Report outlines general information on the visibility of your website. It will be your go-to report. Consult it to check how the positions of your website increased or decreased, what percentage of your traffic potential you currently use, and what you would pay to generate the same traffic in Google Ads (a handy metric for monitoring your SEM budget!).
What else can you find in the report?
visibility chart which will show you if your website is becoming more visible (upward trend) or less (downward trend),
list of keywords which potentially generate the biggest traffic,
list of competitors – check which one of your competitors is best visible in Google.
Full description of the report: LINK
Positions Report
You already know the number of keywords for which your website is visible in Google. Time to see the ranks of your website for individual keywords. You can do that with Positions Report.
The report contains a table summarizing:
basic metrics on your website and its positions,
historical data on the positions of your website for keywords tracked,
list of keywords which had a sudden spike or drop in position. Do you see something alarming? Seek advice from an SEO specialist.
Remember to perform your keyword analysis with the use of filters to spare yourself a lot of work when browsing the lists.
Full description of the report: LINK
Pages Report
Are you wondering about the visibility of a particular blog post or your product page? Pages Report provides statistics on the visibility of individual web pages and URLs. Check which subdomains are the best visible in Google.
The report contains a table which summarizes all subdomains sorted by visibility. Key visibility statistics are displayed for each individual URL.
Full description of the report: LINK
Snippets Report
Snippets Report will help you inspect which snippets are displayed in response to your keywords. The snippets include photos or maps returned to Google when a user types in a specific keyword.
The report contains a brief summary, including:
number of snippets displayed in response to keywords for which your website is visible,
summary table of snippet data,
historical comparison of snippets.
This information will let you optimize your content so that it appears in snippets, which will drive additional traffic to your website.
Full description of the report: LINK
Competition Report
A report on competition will let you inspect the ranks of your competitors in more detail.
The report consists of three parts:
a visibility statistics chart which compares your competitors in terms of the number of keywords they have in TOP3/TOP10/TOP50,
a table of competitors which gives you detailed information on the visibility of your competitors,
a competition matrix which lists the positions of your competitors for keywords added to your project.
Full description of the report: LINK
Tools
Senuto Platform offers four additional tools to streamline your data analysis. Firstly, try to explore Competition analysis to answer the question: for which keywords my competitors are visible, and I am not? (instructions)
Secondly, check out the Compare Days tool which shows the progress made in the project. Try setting the start of your project as the first date, with keywords ranked 1–50. Then set today as the second date, with keywords ranked 1–10. Which keywords made it to TOP10? (instructions)
Time for the third tool. Wish you could control if you have a problem with keyword cannibalization? Use Keyword Cannibalization. (instructions)
To complete your analysis, check which websites rank the highest for the most important keywords in your business. Explore the Compare SERP tool. (instructions)
Other modules in Senuto
Rank Tracker is not the only module available in Senuto. The platform offers you also Visibility Analysis and Keyword Explorer.
Visibility Analysis is a tool for performing detailed analyses of your competition. You can check here which keywords are important for your business and for which you’re are currently visible in Google.
Keyword Explorer will help you expand your set of keywords and plan new blog posts. Use Questions Report to see what user queries are typed in Google. You should try answering some of those in your blog. Related Keywords Report will propose you keywords which you could use in your next post to boost its effectiveness.
If you have access to your project through your agency, the modules of Visibility Analysis and Keyword Explorer will be blocked. To use them, purchase a full account in Senuto (pricing).
How not to lose your head in all the reports and data?
We know that Senuto provides an enormous amount of data. The key to success is to learn how to translate these data into useful insights for growing your business. For starters, try answering the following questions:
What is the number of keywords for which my website is ranked in TOP3/TOP10/TOP50? (Summary Report)
What are the keywords for which my website is ranked in TOP10? (Positions Report + filters)
Which one of my competitors has the biggest number of keywords ranked 1–50? (Competition Report)
For which keywords a selected competitor is ranked 1–10, while my website is ranked 11–50? (Competition Analysis Tool)
For which keywords my competition is visible, but I am not? (Competition Analysis Tool)
What are my quick wins – the low-effort changes in keyword positions that pay off the most? (Positions Report + filters)
Go to the app and inspect the visibility of your website.